3 tips for negotiating with your public cloud providers

The last time you renewed or got a new contract in place with a big pubic cloud provider, how did your negotiations go? For most enterprises this past year, such negotiations did not go very far. These days, the amount of money on the table is much larger, and the public cloud providers are starting to negotiate more like enterprise software providers—like IBM, Oracle, Adobe, and SAP—than like public cloud utilities.

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