How to get your own apps into the Azure Marketplace

Azure is now very much at the heart of Microsoft’s enterprise strategy, providing a place to build the next generation of applications and services. It’s easy to focus on it as a platform and as a host for virtual infrastructures, forgetting one if its other roles: a host for software as a service (SaaS).

Over the last few months, I’ve been talking to a lot of companies that you’d think of as traditional infrastructure or software providers. They’re the type of company you’d talk to about adding storage hardware, security platforms, or hefty pieces of enterprise software. But now, as well as hardware and software for your datacenter, they’re also providing software implementations in the Azure Marketplace. So can you.

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