I ready David Linthicum’s post ”Data integration is the one thing the cloud makes worse” with great interest. A huge reason that I decided my next job would be for a search company was because of this very problem. (That’s why I now work for LucidWorks, which produces Solr– and Spark-based search tools.) While working with clients, I realized that with big data and the cloud a tough problem, finding things was becoming worse. I had seen the upcoming meltdown as the use of Hadoop formed yet another data silo and as a result produced few actual insights.