AWS Educate serves as a path for younger students to understand and get excited about the capabilities of the cloud, namely Amazon’s own AWS cloud. At AWS’s Re:Invent conference in last week, AWS announced the company is expanding its cloud education initiative to students ages 14-17.
Obviously, AWS is trying to create customer loyalty early on. Apple did that in the 1980s through heavy discounts and outright gifts to K-12 school students of their respective computers. This was such as influence that, back in my 20s when I was working on PCs and LANs, I noticed a huge bias from students and teachers for using Apple Macs. As a result of spending millions on this program, I’m sure that Apple made billions in shifting customer loyalty to Apple.