20 years of AWS: Time flies when you’re winning

The world has been agog over Amazon CEO Jeff Bezos’ most recent shareholder letter, in which he touted AWS’s ability to “lower the costs and barriers to machine learning and AI so organizations of all sizes can take advantage of these advanced techniques,” as well as reiterated the company’s focus on “true customer obsession.” It’s a remarkable document that underlines exactly how central AWS has become to the Amazon mission.

For those paying attention to Bezos’ letters over the last two decades, however, the shareholder letter for fiscal year 2016 simply signals a steady continuation of Amazon’s strategy laid out 20 years ago. Indeed, for customers and competitors, Bezos has made it blindingly clear exactly what Amazon was up to, long before AWS became the $12 billion cloud leader it is today.

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