First there was “open washing,” the marketing strategy for dressing up proprietary software as open source. Next came “cloud washing,” whereby datacenter-bound software products masqueraded as cloud offerings. The same happened to big data, with petabyte-deprived enterprises pretending to be awash in data science.
Now we’re into AI-washing — an attempt to make dumb products sound smart.
Judging by the number of companies talking up their amazing AI projects, the entire Fortune 500 went from bozo status to the Mensa society. Not to rain on this parade, but it’s worth remembering that virtually all so-called AI offerings today should be defined as “artificially inflated” rather than “artificially intelligent.”