6 reasons stores can’t give you real-time offers (yet)

Like most hardcore people, in the car I roll with my windows down and my radio cranked up to 11—tuned to 91.5, my local NPR station, where Terry Gross recently interviewed Joseph Turow, author of “The Aisles Have Eyes.” Turow reports that retailers are using data gathered from apps on your phone and other information to change prices on the fly.

Having worked in this field for a while, I can tell you that, yes, they’re gathering any data they can get. But the kind of direct manipulation Turow claims, where the price changes on the shelf before your eyes, isn’t yet happening on a wide scale. (Full disclosure: I’m employed by LucidWorks, which offers personalized/targeted search and machine-learning-assisted search as features in products we sell.)

To read this article in full or to leave a comment, please click here

from InfoWorld Big Data http://ift.tt/2lOeQwT
via IFTTT

Advertisements