Demand for data by today’s business users is growing exponentially in two ways. First, business users have exhausted the opportunities in the data they hold. They want more sources of data to find new value, and they want the data to be accurate to deliver analytic outcomes. Second, the number of data-savvy business analysts is larger than ever and growing fast. To satisfy the increasing demand, IT departments must field a continuous stream of data requests—big and small.
While business execs see tremendous potential in putting more data at more users’ fingertips, organizations struggle to deliver that data. Traditional data integration tools, developed in the 1990s for populating data warehouses, are too brittle to scale to many data sources. They’re also prohibitively time-consuming and costly.