Most companies start their data journey the same way: with Excel. People who are deeply familiar with the business start collecting some basic data, slicing and dicing it, and trying to get a handle on what’s happening.
The next place they go, especially now, with the advent of SaaS tools that aid in everything from resource planning to sales tracking to email marketing, is into the analytic tools that come packaged with their SaaS tools.
These tools provide basic analytic functions, and can give a window into what’s happening in at least one slice of the business. But drawing connections between those slices (joining finance data with marketing data, or sales with customer service) is where the real value lies. And that’s exactly where these department-specific tools fall down.