Consumers are shopping online more than ever before. Holiday season has e-commerce marketing and sales teams working overtime to churn out attractive holiday campaigns. With holiday come a flurry of fraudulent transaction with fraudster lurking in the dark ready to spoil the spirit of the season. As sales increase, so will the total dollar amount of fraud transactions.
“Retailers need to constantly improve their level of fraud prevention by incorporating consumer purchasing behavior analytics and originating IP addresses for online orders. This should help minimize a spike in online orders,” said Max Silber, Director of Mobility at MetTel, a B2B communications and IT firm in New York.