It can be hard moving large amounts of data to the cloud. Even with consistent 10 Gbps of data transfer, it would take years to get hundreds of petabytes from an on-premises data center to a public cloud provider.
Amazon is aiming to speed that process up with a high-capacity data transfer product: a literal truck. The Snowmobile is a big, white semi-trailer that can hold 100PB of data. It will then get driven to an Amazon endpoint, and the data will be loaded into its public cloud storage.
For smaller migrations that can also benefit from processing at the edge, Amazon also announced a new Snowball Edge appliance that provides 100TB of storage, local compute power, and migration for handling data transfer and processing.