Snowflake now offers data warehousing to the masses

Snowflake, the cloud-based data warehouse solution co-founded by Microsoft alumnus Bob Muglia, is lowering storage prices and adding a self-service option, meaning prospective customers can open an account with nothing more than a credit card.

These changes also raise an intriguing question: How long can a service like Snowflake expect to reside on Amazon, which itself offers services that are more or less in direct competition — and where the raw cost of storage undercuts Snowflake’s own pricing for same?

Open to the public

The self-service option, called Snowflake On Demand, is a change from Snowflake’s original sales model. Rather than calling a sales representative to set up an account, Snowflake users can now provision services themselves with no more effort than would be needed to spin up an AWS EC2 instance.

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