I get a lot of press releases. Most of them are from startups with the same old enterprise product ideas under different names. Some are for “new” products from existing companies (by “new,” I mean new implementations of old ideas).
Think you have a great idea? Please tell me it isn’t one of these:
1. A column family or key value store database
You have a brand-new take on how to store data, and it starts with keys associated with something. It’s revolutionary because blah blah blah.