8 ‘new’ enterprise products we don’t want to see

I get a lot of press releases. Most of them are from startups with the same old enterprise product ideas under different names. Some are for “new” products from existing companies (by “new,” I mean new implementations of old ideas).

Think you have a great idea? Please tell me it isn’t one of these:

1. A column family or key value store database

You have a brand-new take on how to store data, and it starts with keys associated with something. It’s revolutionary because blah blah blah.

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