Winning Evernote’s cloud business was a nice feather in Google’s cap — deservedly so. Google had put a great deal of effort in its machine learning offering in the Google cloud, and Evernote responded. I’m sure there were financial incentives as well.
The question then arises: Will enterprises buy cloud services — or even partner with cloud providers — around tactical features that they believe are important? Or will features trump market share?
Enterprise IT is tactically focused in many respects. While some IT departments will select cloud providers with the most customers and the most datacenters, others will look at specific features that a cloud provider may do well, such as machine learning.