High technology: How IT is fueling the budding cannabis industry

The cannabis industry is growing up, and it would be tough to imagine more convincing proof than Microsoft’s recent announcement that it’s getting involved.

Though the software giant will stay very much in the background — its role will focus primarily on providing Azure cloud services for a compliance-focused software push — the move is still widely viewed as a telling sign.

“Having them come out and say, ‘we’re willing to have our name in the same sentence as the word cannabis,’ adds to the legitimacy of our industry,” said Kyle Sherman, cofounder and CEO of software maker Flowhub.

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