Data-driven strategies are becoming a greater part of an organization’s DNA. Executive management is embracing how data can be used to create, sustain, and strengthen competitive advantage. Disruptive companies are building business models based on data that other organizations leave behind. Employees are growing into the role of data analysts as part of their day-to-day responsibilities, and companies are introducing new data sources to continue this trend.
Specifically, data-driven strategies can be seen in the way that organizations are taking advantage of modern technical architectures in mobility, cloud, and device sensors, and integrating that information into new ways of doing business. The use of location-based mobile apps, optimized supply chains for online retail applications, and the introduction of the internet of things, increased the focus on low-latency data collection, transformation, and analytics.