With big data, CEOs find garbage in is still garbage out

Another day, another CEO survey. This one, from KPMG, finds that CEOs don’t trust their analytics, the way their team is using or implementing them, or even the data used to make decisions in the first place. In fact, only 31 percent of respondents see their organizations as leaders in the use of data and analytics.

You have to ask: What’s the CEO’s culpability in all that?

Despite the evidence that math makes better decisions than gut calls, many companies haven’t gotten there yet. The approach many are taking is still the wrong one. Deploying big data infrastructure with no plan and no use cases will go the way any IT project with no plan or destination in mind goes.

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