Microsoft rolls out SQL Server 2016 with a special deal to woo Oracle customers

The next version of Microsoft’s SQL Server relational database management system is now available, and along with it comes a special offer designed specifically to woo Oracle customers.

Until the end of this month, Oracle users can migrate their databases to SQL Server 2016 and receive the necessary licenses for free with a subscription to Microsoft’s Software Assurance maintenance program.

Microsoft announced the June 1 release date for SQL Server 2016 early last month. Among the more notable enhancements it brings are updateable, in-memory column stores and advanced analytics. As a result, applications can now deploy sophisticated analytics and machine learning models within the database at performance levels as much as 100 times faster than what they’d be outside it, Microsoft said.

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