Today’s startups are all about bringing to market a great idea, as quickly as possible, and scaling their business to gain adoption and market share before their idea gets replicated. And today, there is less margin for error than ever.
In an increasingly open and fluid world, it is increasingly difficult to keep a secret. Ideas — the primary currency of startup nations — are free flowing. When you, wannabe or confirmed entrepreneur, get a brilliant idea, the time window to act upon it is short. It’s therefore critical that you are able to bring to market a first iteration of this magic app, innovative platform, or new service, in order not only to put a stake in the ground, but also to start measuring user reaction and to collect feedback.