Business intelligence has gone from static reports that tell you what happened, to interactive dashboards where you can drill into information to try and understand why it happened. New big data sources, including Internet of things (IoT) devices, are pushing businesses from those reactive analytics — whether you look back once a month to spot trends or once a day to check for problems — to proactive analytics that give you alerts and real-time dashboards. That makes better use of operational data, which is more useful while it’s still current, before conditions change.
“There’s a demand for real-time dashboards,” says Herain Oberoi from Microsoft’s Cortana Analytics team. “A lot of businesses want to get the pulse of their business. But dashboards show things that have already happened.”