IDG Contributor Network: The cloud is growing up

Once a market and technology matures, there tend to be a few large companies that are generalists and a second group of companies that provide niche versions of a technology.

For example, take a look at dating sites, which I’m using as an example because the industry is mature. The factors that represent maturity include:

  • Time in business (15+ years)
  • Market consolidation
  • At least one wave of disruption (mobile hookup apps like Tinder)

There are a handful of well-known brands, such as Match Group and eHarmony. Additionally, there are dozens of very specific, much more niche dating sites you may never have heard of, such as sites for:

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