Once a market and technology matures, there tend to be a few large companies that are generalists and a second group of companies that provide niche versions of a technology.
For example, take a look at dating sites, which I’m using as an example because the industry is mature. The factors that represent maturity include:
- Time in business (15+ years)
- Market consolidation
- At least one wave of disruption (mobile hookup apps like Tinder)
There are a handful of well-known brands, such as Match Group and eHarmony. Additionally, there are dozens of very specific, much more niche dating sites you may never have heard of, such as sites for: