Hurry up, Google — we need a strong third cloud

Last week’s conference for Google Cloud Platform users, GCP Next 2016, spoke to Google’s relative standing in the cloud competition: Roughly 2,000 people attended, as opposed to the 20,000 crowding Amazon’s last AWS re:Invent show, and many of Google’s announcements played catch-up rather than led.

Yet that trailing position may be temporary. GCP Next left no question that Google is serious about the enterprise cloud — “dead serious,” in the words of Diane Greene, Google’s top cloud exec. Hired just last November, the celebrated founder of VMware laid it on the line: “We’ve spent billions on data centers and are going to use them as much as we can. This is a long-term, forever event,” proclaimed Greene.

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